īorn and raised in New York City, Jay-Z first began his musical career in the late 1980s he co-founded the record label Roc-A-Fella Records in 1995 and released his debut studio album Reasonable Doubt in 1996. He was the CEO of Def Jam Recordings and he has been central to the creative and commercial success of artists including Kanye West, Rihanna, and J. He is one of the most influential hip-hop artists in history. Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record executive, and media proprietor.